The Big Stories

Thank God, It is still about the Idea!

Thank God, It is still about the Idea! Sanjeev Kotnala presents some of the ideas at Cannes Lions that stood out for him more

Freaking News

Ranjona Banerji: To report the truth, or not to...

Ranjona Banerji: To report the truth, or not to… Is the responsibility of a journalist to expose regressive behaviour and frankly harmful government decisions or must we whitewash and cover up the truth so that India is seen in a good light by others, asks Ranjona Banerji [more]

TV Trail

Bahubali 2: The Giant Arrives Today

Bahubali 2: The Giant Arrives Today Bahubali 1 is already the highest grossing Indian film ever, and now the Top 2 in the list will be both non-Hindi films, writes Shailesh Kapoor [more]

Indrani Sen: The Missing Elephant

Indrani Sen: The Missing Elephant If advertising has to subsidise the system of free internet, then will the access of free internet in any public place be automatically denied to any platform with an ad blocking tool, asks Indrani Sen [more]

Siddhartha Mukherjee: Brand Sustenance, not Launch, is the REAL test of PR!

Siddhartha Mukherjee: Brand Sustenance, not Launch, is the REAL test of PR! The true test of the Public Relations industry is in its ability and duty to sustain PR communications during a non-launch period, writes Siddhartha Mukherjee [more]

Sanjeev Kotnala: Shan, Ikea, Nike... Work you can't ignore

Sanjeev Kotnala: Shan, Ikea, Nike… Work you can’t ignore Storytelling is a key pivot for the communication business and if one can make a static medium like print come alive with a story that involves and engages the reader, the job is done, writes Sanjeev Kotnala [more]

Dear MxM by Jaisurya Das: How can an anchor say 'shut up' to a guest... is decorum in news media dead?

Dear MxM by Jaisurya Das: How can an anchor say ‘shut up’ to a guest… is decorum in news media dead? Jaisurya Das, senior industry person and Contributing Editor, MxMIndia, responds to questions on professional and part-personal issues [more]

BTL Baatein with Nishank Joshi, Nexus Malls... Powered by VISCOMM

BTL Baatein with Nishank Joshi, Nexus Malls… Powered by VISCOMM BTL is not only a great way for promoting the mall’s brand and get in footfalls but also to generate revenue from brands across the year, says Nishank Joshi – Chief Marketing Officer, Nexus Malls [more]

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