The Big Story

So what do you do, Pops?

So what do you do, Pops? K V Sridhar on how the advent of TVCs made it easier for him to explain what he does… in ’30 Second Thrillers’ which is set to release today more

Freaking News

Ranjona Banerji: News Television: Too delinked from reality?!

Ranjona Banerji: News Television: Too delinked from reality?! With each spin of the planet, news television has moved further away from journalism, writes Ranjona Banerji [more]

TV Trail

Shailesh Kapoor: A Polarised Media And Its Off-Shoots

Shailesh Kapoor: A Polarised Media And Its Off-Shoots I’m no psychologist, but I’d guess that this could be damaging our view of life and society, perhaps irreversibly so, writes Shailesh Kapoor [more]

GST: Good, Sad,Terrific?

GST: Good, Sad,Terrific? Industry experts feel the new Goods & Services Tax regime will be good for media and advertising in the long run, writes Indrani Sen [more]

Siddhartha Mukherjee: PR measurement is used to please bosses, rarely to build brands!

Siddhartha Mukherjee: PR measurement is used to please bosses, rarely to build brands! Very rarely have I seen that measurement, analytics and reports are being used to build brands and in majority of cases, they are used to please bosses, writes Siddhartha Mukherjee [more]

Sanjeev Kotnala: Account loss ka Gum Tum Kya Jaano

Sanjeev Kotnala: Account loss ka Gum Tum Kya Jaano It is okay when one loses an account because of inaction or because of some global alignment but what if the team is changed, and they are ready to redefine the business, notes Sanjeev Kotnala [more]

Dear MxM by Jaisurya Das: Is HT's Pune edition a wise business decision?

Dear MxM by Jaisurya Das: Is HT’s Pune edition a wise business decision? Questions – professional and sometimes personal – responded to by Jaisurya Das, senior media person and strategist and Contributing Editor, MxMIndia [more]

By Invitation: Kalpit Jain on How hyper-personalisation is the holy grail of digital success

By Invitation: Kalpit Jain on How hyper-personalisation is the holy grail of digital success Real-time marketing has risen from the dungeons of being a jargon and proved that it can effect great turnaround in conversions and increase ROI, writes Kalpit Jain, CEO, Netcore [more]

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